In some ways, it can be easier for the artist, since when it comes to creating movement, the CAMERAS move instead, adding motion, angles and change of view. This is challenging for any artist – to perform AS IF you’re in front of an audience, but you’re only performing for cameras. In another case, the arrangements were kept like the record but performed live. In one case I prepared the band’s show as I normally would, working on creating moments, and changing arrangements some to create space for those moments to happen.

The live video shoots are performed as if you’re doing a live show, but with no live audience. This year I’ve worked with several artists on either live video shoots, preparing them to shoot music videos or prepping for online live or prerecorded shows. I immediately thought about today’s music world, where at one point I wondered if we’d be singing, ‘Video Killed the Live Show’! Fortunately live shows and tours are happening again but video and online performances will always be a part of an artist’s career.

I was just watching a replay of MTV’s inaugural show on its 40 th anniversary, and chuckling at their choice for first video out of the shoot being the song ‘Video Killed the Radio Star’.

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